This is awesome branding and PR exposure for Reno. Pictures here.
RENO, Nev. (September 9, 2004) – Reno is out to prove Reno-Tahoe is America’s Adventure Place. In partnership with Red Bull, five Reno hotel casino properties will serve as the launch pads for four elite, air savvy professionals for the nation’s first multi-person, multi-tower legal base jumps (see above schedule). The professionals demonstrate a high level of skill, bravery and challenge as part of the nation’s premier aerobatics exhibition team—Red Bull Air Force B.A.S.E. Jumpers. “We take the America’s Adventure Place brand seriously and working with Red Bull and the Red Bull Air Force on these jumps provides an incredible opportunity for our region to be positioned differently in the eyes of the consumer,” said Deanna Ashby, executive director of marketing for the Reno-Sparks Convention and Visitors Authority.
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