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Tahoe tourism officials to discuss marketing strategy
This eighth annual event, which is themed “Sustainability & Authenticity: Marketing Your Destination’s Unique Character,” will address issues critical to tourism, including geotourism, social media and brand building. Speakers at the event include Jonathan Tourtellot, director of sustainable destinations at the National Geographic Society; Dave LaPlante, CEO of Twelve Horses; and William Eadington, gaming expert at the University of Nevada, Reno.
(tags: lake tahoe laketahoe speaking tourism nevada california socialnetworking social media socialsoftware ecotourism environment sustainable)
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