About

Born in Aspen and raised in Crested Butte, Colorado, Reno slash Tahoe is my base-camp for sillyness and where my wife and I homeschool our two boys Logan (11) and Cody (9) to be curious contrarian creative athletic wingnuts moderately prepared for a world much flatter and weirder than when we grew up.

I’m a senior vice president with One to One where I lead an industry practice group focused on digital marketing strategies for travel and tourism brands. One to One acquired my company Twelve Horses in 2009 where I was CEO and a co-founder. An early adopter of everything digital, I’m a frequent public speaker on human-centric marketing trends, brand strategy, neuromarketing and social media.

In cahoots with Vail Resorts, I throw the annual Tahoe Snowcial where the connected snowsports enthusiasts connect. (Think SXSW for skiers and snowboarders who are digital marketing, technology and consumer electronics industry rockstars.)

I’m also chairman and co-founder of Nevada’s Center for Entrepreneurship and Technology, the go-to organization in Nevada for economic  development, education and community for start-ups and since 2004.

I enjoy connecting with other parents taking a creative angle on their kid’s education as well as fellow skiers, cyclists, climbers and digital marketing professionals with an integral perspective on life.

Entrepreneur | Dad | Skier | Cyclist | Speaker | CEO

Currently:

Notable Awards/Recognitions:

Past:

Some Recent Speaking Engagements:

Interestingness about me/my world…

Speaker’s Biography:

David LaPlante is senior vice president with Boston-based One to One, consistently ranked by Inc. Magazine as one of the fastest growing private companies in America and named one of the world’s 20 hottest independent digital marketing firms by Ad Age. David oversees One to One Travel, an industry practice group focusing on leading digital marketing and branding strategies for travel and toursim brands.

Previous to his current role, David was CEO of Twelve Horses, an online brand marketing and messaging technology firm, which was acquired by One to One in September of 2009. Prior to Twelve Horses David was a partner in Aztech (1995-2002) which was acquired by Twelve Horses in 2002. Previous to the advent of the Web, David was a senior marketing executive in the casino industry leading the development of the first multi-property integrated player tracking systems and CRM strategies. A frequent public speaker, David provides audiences with perspectives on current and future trends in marketing innovation, technology, social dynamics and game-changing brand strategies.

David is chairman and co-founder of Nevada’s Center for Entrepreneurship & Technology (NCET) and co-founder of Snowcial, an annual gathering at Heavenly Lake Tahoe of connected technology and marketing executives with a passion for snowsports. David serves as a director for the boards of Artown, the Economic Development Authority of Western Nevada and the Council for Excellence in Education.

David was recently named to Nevada’s “Technology Hall of Fame” and the Nevada Business Journal named him to Nevada’s Top 20/20 visionaries. In 2008, David’s alma mater, the University of Nevada, recognized David with a “Lifetime Professional Achievement Award”. David was an inaugural class recipient of the Reno-Tahoe Young Professionals Network’s “20 Under 40” award in 2007, the same year Twelve Horse was named “2007 Technology Company of the Year” by the Technology Business Alliance of Nevada. The Economic Development Authority of Western Nevada (EDAWN) recognized Twelve Horses as its “2005 Business of the Year” along with a “Best Places to Work” designation, and he was recognized as “Marketer of the Year” by Northern Nevada’s American Marketing Association in 2004.

David is a ten-year member of the Entrepreneurs’ Organization. When not immersed in brand marketing technology, David can be found skiing, cycling, fly fishing, climbing and camping in the Sierra Nevada with his family.

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